Our Story
Hello, and welcome to our corner of the world!
We're an Icelandic couple with a passion for adventure, innovation, and creating products that truly make a difference. I'm a female police officer, and my husband is a dedicated firefighter. Together, we have two wonderful kids and a loyal German Shepherd, Fjara, who is always by our side, whether we're out in the wilderness or at home enjoying family time.
We live in beautiful Iceland, a country where the landscape is as rugged and resilient as the people who call it home. We’re proud homeowners, deeply connected to the land and its rich natural beauty. Our family life is filled with laughter, love, and a shared commitment to helping others—whether it's through our careers in public service or through the products we create at our company.
The Spark Behind Our Company
Our story is rooted in a deep love for the outdoors, and especially for hunting. My husband has been an avid hunter for over 15 years, spending countless hours exploring Iceland’s wild terrains. As a seasoned hunter, he's encountered his fair share of challenges in the field—issues with gear, comfort, and efficiency. One day, after struggling with a piece of equipment for the umpteenth time, he realized there had to be a better way. He didn’t want to just deal with these problems—he wanted to solve them.
That's when the idea for our company was born. My husband’s experiences, frustrations, and his desire to make hunting easier, safer, and more enjoyable led him to design products that would directly address the needs of hunters like him. We’re not just creating products; we’re solving real problems that make a meaningful difference in the way people experience the outdoors.
Our Mission
At the heart of our company, our mission is simple: to create high-quality products designed with purpose and passion. We know firsthand the challenges that hunters face, and we’re committed to using our knowledge and experience to make their lives easier. Each product we design is built with durability, functionality, and the spirit of adventure in mind—perfectly suited for those who, like us, value the great outdoors.
As a couple who understands the importance of family, teamwork, and overcoming challenges, we’re driven by the belief that the best solutions come from real-life experiences. Whether you're a hunter, an adventurer, or someone who loves the outdoors, we want to provide you with the tools that will make your journey smoother and more enjoyable.
Our Family
Family is at the center of everything we do. While we work hard to build and grow our company, we also prioritize the moments that matter most—quality time with our kids, our loyal German Shepherd Fjara, and each other. We love spending time together outdoors, whether it’s hiking, camping, or simply enjoying the beauty of Iceland’s landscapes.
We’re a family that works hard, plays hard, and believes in the power of perseverance. And that’s the same dedication we pour into every product we create.
Looking Ahead
As we continue to develop and expand our product line, we’re excited to share our journey with you. We’re committed to providing the best solutions for outdoor enthusiasts, and we’re always looking for new ways to innovate and improve. Thank you for joining us on this adventure—we hope that our products can help make yours even better.
Stay tuned for more updates, and feel free to connect with us if you have any questions or want to learn more about our products.
Warm regards,
Erla and Guðni
Founders of Fenris
